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NPO 'gieo' - Brand Identity



NPO gieo

gieo is a non-profit organization dedicated to supporting underprivileged children in Vietnam. In Vietnamese, 'gieo' translates to 'sowing seeds' or 'nurturing.

'gieo firmly believes that each child is akin to a 'seed,' echoing the profound words of President Ho Chi Minh, who stated that every child is the 'seedling of the nation's future.'

The concept of gieo unfolds in four cycles: from sowing seeds and fostering the necessary conditions for sprouting, to nurturing a budding sapling, and ultimately cultivating a fully developed tree.

Subsequently, this tree continues to 'sow,' extending support to children facing diverse circumstances. This corresponds to the cycles of 'gieo Hoping,' 'gieo Helping,' 'gieo Healing,' and 'gieo Happy-ing.'






The logo type is typically centered within the layout, similar to the image of seeds being sown from above. In some cases, there is a preference for placing the headline and logotype in a layout below the left margin, which is mandatory.

The vibrant colors stand out against a black and white background, symbolizing the diverse spectrum of support that gieo brings to underprivileged children. Additionally, the black and white imagery enhances emotional resonance, creating a visually impactful representation.





The organization focuses on three primary activities:

- Fundraising Initiatives: Organizing fundraising events and online campaigns to mobilize
financial resources.

- Counseling and Support: Providing online counseling and support services, especially through podcasts, to share information and encouragement.

- Education and Advocacy through Social Media and Podcasts: Utilizing social media and podcasts for educational purposes and advocacy on issues related to underprivileged children.
These efforts not only contribute to fundraising but also cultivate awareness and positive interaction within the community.

Through these means, gieo guides and supports underprivileged children in their development, enabling them to make positive contributions to society.




Thanks you!

SCOPE:
Branding
Visual Identity
Ui Design
Social Media

CONTACT
Mail: thanhvantran351@gmail.com​​​​​​​
NPO 'gieo' - Brand Identity
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NPO 'gieo' - Brand Identity

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